The Yes Men are a group of culture jamming advocates who pretend to be dominant people and speakers for famous groups but they are not what I am going to talk about but just an example. What I want to bring to mind is a particular experiment, Whirl-Mart. It came into being in 2001 as a response to Adbusters magazine who are also a culture jamming group. It is a custom through which a group collects and strolls empty carts through the aisles of a supermarket. Shoppers/members will not buy anything but will look to form a long chain of non-shoppers, whirl through a maze of store aisles for up to an hour at a time. The shoppers/members love to imitate and tease what they see as the silliness of the shopping development.
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